Hi, I’m Viv — and welcome to Liv by Viv.
I’m an Afro-Latina creator and educational psychologist who believes women 40+ deserve to feel confident, stylish, and good in their bodies without chasing trends or reinventing themselves every season.
This space is for midlife women with curves, busy lives, culture, and high standards. I share real-life style inspiration, beauty finds, fitness routines, and lifestyle tips designed for how we actually live. Think: elevated everyday outfits, honest product recommendations, and gentle encouragement to show up as yourself — boldly, joyfully, and without shrinking.
Why Liv by Viv?
I created Liv by Viv as a reminder that style and confidence don’t expire — and that culture, curves, and lived experience only make us more powerful with time.
As an Afro-Latina woman navigating midlife, I know firsthand that we deserve visibility, ease, and options that reflect how we actually live.
Here, you’ll find:
• Outfit ideas that actually work for real bodies
• Midsize-friendly fashion and thoughtful styling tips
• Beauty, fitness, and wellness content for your 40+ era
• Curated shopping finds I personally wear, use, and love
No pressure. No perfection. Just inspiration rooted in real life — and confidence that grows stronger with every decade.
A Little More About Me
By day, I work in psychology and education. By passion, I’m an Afro-Latina content creator, podcaster, and livestream host who believes confidence is built — not bought.
Liv by Viv is where all of that comes together: personal style shaped by culture and lived experience, mindset grounded in psychology, movement that supports real life, and the freedom to live fully at every stage.
Start Here
If you’re new, I recommend:
- Exploring my latest style edits
- Browsing my favorite Amazon finds
- Watch my Amazon Live Shopping Livestream
- Listening to the Don’t Mix In podcast
- Joining my email list for weekly inspiration
I’m so glad you’re here. 💫
— Viv
My podcast, Don’t Mix In, the Women’s Podcast for Life, Style & Substance, has reached over 12k downloads and was even featured in a Hulu docuseries and on CNN Español, Pretty cool, right?
My Amazon Live, The Liv By Viv Show, features live curvy style try on hauls! It is live and always good vibes!
The Story Behind Liv by Viv
As my body, culture, priorities, and lifestyle evolved, I wanted inspiration that felt stylish, grown, and realistic — not trendy, loud, or overwhelming.
As an Afro-Latina woman in midlife, I know that representation matters — but so does ease. I wanted a space where we could honor our curves, our standards, and our lived experience without shrinking or starting over every season.
So I share what actually works.
Polished but comfortable outfits.
Beauty that enhances, not hides.
Strength-focused fitness and feel-good routines.
And a mindset rooted in ease, self-trust, and joy.
Style for Real Life
This space isn’t about perfection or chasing trends. It’s about learning what works for you — and enjoying getting dressed again.
You’ll find:
- Elevated everyday outfits
- Midsize-friendly styling and honest try-ons
- Curated shopping edits and wearable trends
- Encouragement to move, care for your body, and show up fully
Everything here reflects real life — pieces I wear, routines I keep, and lessons I’m still learning.
Where It All Meets
By day, I work in psychology and education — and that lens shapes how I approach style, confidence, and self-expression. As an Afro-Latina woman navigating midlife, I understand how identity, culture, and lived experience influence the way we see ourselves and how we show up.
Liv by Viv is where style, mindset, movement, and confidence meet — without pressure to reinvent yourself, shrink yourself, or chase every new trend.
If You’re Here
If you’re 40+ and craving inspiration that feels grounded, confident, culturally rooted, and aspirational — you’re in the right place.
This is a space for women who want to feel seen, stylish, and strong in every season of life — without shrinking, apologizing, or starting over.
Scroll, explore, and take what resonates.
Scroll to learn more about Viv & the story behind Liv by Viv.
This blog is here to help women over 40—especially midsize women—navigate style, beauty, and fitness with confidence and ease.
Whether you’re looking for outfit inspo that actually flatters, affordable beauty finds that work, or realistic ways to stay fit and feel good, I’ve got you covered with tips that are practical, encouraging, and rooted in real life.
Read about the five things that have been wellness game-changers to thrive in my 40s.
“If Ashley Graham and Viola Davis swapped style tips and life advice over cafecito—that’s the energy I bring.”
A Little More About Me…
You’ll usually find me sipping iced coffee from my Stanley cup , scrolling Amazon for the latest trend that works for curves, keeping up with my fitness routine, and figuring out what to do with my curly hair (again). Add in some affordable beauty finds and the excitement of an Amazon delivery showing up at my door—and yep, that’s a regular day for me! 😂
HAPPYMONDAY Studios
As part of the Amazon Influencer Program and an Amazon Live Creator since 2020, I’ve shared my favorite fashion and beauty finds while also showing you how I built my Amazon Storefront, Amazon Live Show (since 2021) and LTK shop. Want the behind-the-scenes tips? Head over to my Create by Viv page for all the details and my Digital Products.
I’m Dominican American, an Afro-Latina, bilingual (watch my interview on CNN Español), and living in the Greater Los Angeles area with my husband and two kids. Thank you for stopping by and supporting my creative space. Don’t forget to subscribe to my newsletter and follow me on social media to stay updated on the latest posts, tips, and trends.
FAQs
What is your size and measurements?
I wear a size 12, and I’m usually a medium or large depending on the brand.
Here are my current measurements:
Bust: 43″ | Waist: 36.5″ | Hips: 41.5″ | Jeans: Size 32
What bra do you wear?
My favorite everyday bra lately is the CloudEmbrace Bra from Honeylove. I’m a Honeylove partner and you can get 20% off Honeylove here. My go-to is the Wacoal Red Carpet Convertible Strapless Bra – it stays in place and actually supports! I wrote a full post on it right here.
What do you use for your hair?
I’m a curly girl who rarely uses shampoo. I co-wash with conditioner and stick to products that define my curls without weighing them down.
Check out my current curly hair must-haves here.
What are your favorite skincare products?
My skin is super sensitive, so I stick with clean beauty products that are gentle but effective.
You can find my current skincare lineup here.
Now, go ahead and snoop around the blog – I think you’re going to love what you find 💛
You can learn a bit more about my story by watching this docuseries episode from Hulu. Also, you can watch my story on CNN Español here
Wanna work together?
If you are a brand or social media outlet interested in collaborating or partnering with Liv by Viv please email me at vivian@livbyviv.com. For recent collaborations and press see Partnerships and see my media kit here.
